You can be the world's greatest hypnotherapist but that alone won't put food on the table, pay the utility bills, give you the ability to enjoy life with a wonderful vacation, provide that new car or helping your kids pay for college. What good is it to place ads and distribute literature if you are not able to book the session when a perspective client calls? Learn how to integrate your therapeutic skills with great marketing skills. Marketing and sales are not bad words. If you want people to take advantage of your services, you must show them why you are their best choice. -P. Holder [Lecture 2011]
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